Pinterest

Free
August 30, 2025

Visual discovery and bookmarking platform for saving and organizing images, videos and links into searchable boards.

Pros

  • Search results and suggestions are typically highly relevant
  • Each pin shows an endless feed of other related pins
  • Organize and save pins with boards

Cons

  • Increasing presence of AI generated or low quality imagery
  • Getting filled with promoted pins and ads

Pinterest is the visual discovery engine designers reach for when they need quick imagery and idea fuel. It lets you save images, videos and links into themed boards, surface related pins via search, and tap camera driven visual search to find matching styles from photos. The mix of private boards and public collections makes it easy to stash a mood board or browse what other creatives are pinning.

The practical upside is fast pattern spotting. Drop a reference, follow related pins, and build a board that reads at a glance. Pinterest’s visual search tools and recent AI driven search helpers shorten the time you spend hunting for the right term, and the save and share flow makes handing off mood boards painless. That visual first loop is why creatives still use it for concepting and quick comps.

Reality check on the noise. The platform now shows more promoted pins, heavier ad loads and lower quality or AI generated imagery popping up in results, which can make hunting for pure inspiration a little messier. If you curate your follows and pin sources you still get great results, but expect more filtering work than a few years back. For fast inspiration, visual bookmarking and moodboard work, Pinterest stays an essential tool with a bit more clutter than before.

Visual discovery and bookmarking platform for saving and organizing images, videos and links into searchable boards.
Visual discovery and bookmarking platform for saving and organizing images, videos and links into searchable boards.

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