Color Matters

Color Matters is the go to color primer run by Jill Morton that collects accessible write ups on color meanings, color symbolism and color psychology so you can pick hues with intention. The site maps common associations for reds, blues and everything in between and publishes guides and thematic articles that make color choices less guesswork and more signal.

For designers the usefulness is immediate. Color Matters serves a tidy color symbolism chart and per color pages that explain both universal notes and cultural differences, plus an explorer and a few interactive tools including a color personality quiz. There are practical how to pieces for branding and usability and paid e courses if you want a quick skills boost for logo or palette work. These tools help you justify a palette in a deck and speed up client conversations.

Use it as a smart shortcut not a rule book. Color Matters aggregates survey data and cultural notes to surface trends and common meanings, but color psychology is context sensitive so meanings shift by culture and use. Treat the site as a fast reference for color meanings, a starting point for a rationale, and a place to pull examples and charts when you need to explain a choice.