Branding Style Guides

Free
April 1, 2025

Online archive of brand manuals and identity guidelines from global companies, submitted for design inspiration and educational purposes.

Pros

  • Wide range of real-world identity guidelines across industries
  • Free and open-access

Cons

  • Quality varies; some guides are incomplete or dated
  • Some broken links or missing downloads

Branding Style Guides is a well-organized archive of brand manuals and identity systems pulled from global companies across industries. It’s designed for those moments when you’re deep into a rebrand or building a design system and need real-world examples—how others are handling logo spacing, colour rules, voice, grids, and rollout logic. Instead of digging through endless Google results and half-broken Dropbox links, this site brings the reference straight to you.

The tagging and filtering system is surprisingly robust. You can sort by industry, country, file type, or guide type—so whether you’re after a corporate tone of voice doc, a flexible sub-branding system, or just want to see how museums handle typography, it’s fast to find. The material is either public or shared by designers for educational use, so you’re not dealing with scraped or shady files.

It’s not a polished design inspiration site—and that’s the point. It’s raw, practical, and built for working designers who care about systems, structure, and consistency. Some links are dead and not every file is amazing, but if you’re the type who builds decks, writes guidelines, or needs to defend the grid one more time, Branding Style Guides is the kind of tool you’ll return to regularly.

Online archive of brand manuals and identity guidelines from global companies, submitted for design inspiration and educational purposes.
Online archive of brand manuals and identity guidelines from global companies, submitted for design inspiration and educational purposes.

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