Brand New

Brand New, is a dedicated blog that provides insightful critiques and reviews of brand identity work, including logo design, rebranding, and visual communication. It’s an invaluable resource for designers, art directors, and branding professionals who want to stay updated on the latest trends and discussions in the industry.

Brand New is known for its thorough and balanced critiques. Each review delves deep into the design choices, providing context and analysis that help readers understand the strengths and weaknesses of each project. Whether it’s a major corporate rebrand or a new logo for a small business, Brand New offers thoughtful commentary that’s both informative and engaging. The blog covers a wide range of brand identity projects from around the world, showcasing diverse approaches and styles. This global perspective makes BrandNew a rich source of inspiration for designers looking to see how different cultures and industries tackle branding challenges. The visual examples provided in each review are high-quality and often accompanied by before-and-after comparisons, which highlight the impact of the redesigns.

Brand New also fosters a community of design professionals who engage in lively discussions in the comments section. This interaction adds another layer of value, as readers can gain insights from their peers and see various perspectives on the projects being reviewed. The blog’s archives are extensive, making it a valuable reference point for anyone researching past branding trends and case studies.