Brand Building

9 Resources
August 9, 2025

A set of sharp, no-fluff tools to help you build better brands—from early idea jams to final guideline.

Building a brand is a messy, layered process. It’s not just picking a color and slapping on a logo. It’s research, strategy, gut instinct, and about a hundred rounds of back-and-forth before things start to feel right.

This collection pulls together the tools that actually make a difference along the way. Brand critique blogs that help sharpen your eye. Color tool that decode what certain hues really say. Brainstorming helpers to kick off workshops and client sessions without staring at a blank wall. Trademark search tools so you don’t fall in love with a name you can’t use. And systems that help you build brand standards that are clear, flexible, and actually get followed.

Whether you’re building something from scratch or helping a client finally get their story straight, these are the tools to help you do it with more confidence and less guesswork.

Brand New

A blog dedicated to the critique and review of brand identity work.

Brand New

Color Matters

Practical color reference with easy to scan color meanings, cultural context, a color symbolism.

Color Matters

Standards

A comprehensive tool for creating and managing online brand guidelines.

Standards

Branding Style Guides

Online archive of brand manuals and identity guidelines from global companies, submitted for design inspiration and educational purposes.

Branding Style Guides

WIPO: Global Brand Database

Searchable database of trademarks and brand names from around the world, used for checking name availability and logo registrations.

WIPO: Global Brand Database

Haloo

Ensure your brand is legally safe from the start—conduct quick and cost-effective trademark searches and get ready for filing your trademark registration.

Haloo

Frontify

A centralized brand management platform built to organize assets, streamline workflows, and keep teams aligned.

Frontify

Miro

Miro is your online whiteboard on steroids, letting teams brainstorm, plan, and create visually, in real-time, no matter where they are. Think sticky notes, flowcharts, mind maps, and more—all on a digital canvas.

Miro

d.MBA

Six-week online business course designed for experienced designers, focusing on rapid skill acquisition and practical business knowledge.

d.MBA
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