ImageOptim
Simple Mac app for compressing images and stripping all metadata, making files lighter, faster, and cleaner for web use or sharing.
Pros
- Removes the metadata
- Super fast and easy drag-and-drop workflow
Cons
- Mac only app, however there are links to alternatives
ImageOptim is one of those rare tools that quietly earns a permanent spot in every designer’s workflow. It’s a dead simple Mac app that compresses image files without wrecking quality, but the real power move is its ability to strip out all metadata from your images. Stuff like location data, camera settings, app signatures, even AI-generated tags — gone.
This is especially useful if you’re working with Adobe’s generative AI tools or any other image-generation platform that embeds metadata by default. Whether you’re sending assets to clients, uploading to a website, or handing off files for production, ImageOptim makes sure your files are clean, fast-loading, and free of any hidden data trails.
The workflow couldn’t be easier. Drag and drop your images into the app — JPG, PNG, SVG, GIF, WebP — and it overwrites the originals with smaller, privacy-safe versions. No settings to fiddle with. No pop-ups or ads. It just works. For designers who care about performance, privacy, and clean file handoff, ImageOptim is a no-brainer, especially cause it’s free.
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